by Julian Garritz | Mar 14, 2025 | Data Activation
In today’s digital marketing landscape, probabilistic models have emerged as an essential tool for developing a more precise understanding of user behavior. As marketers seek increasingly sophisticated strategies to connect with their audiences, the ability to unify...
by Martin Capella | Mar 13, 2025 | Data Activation
Brands are flooded with information from countless sources: purchase histories, online searches, app activity, location data, and more. Yet, recognizing and collecting data is only half the battle. The real advantage lies in identifying the right signals, interpreting...
