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From Signals to Audience: Unlocking the Science of Marketing

From Signals to Audience: Unlocking the Science of Marketing

by Martin Capella | Mar 13, 2025 | Data Activation

Brands are flooded with information from countless sources: purchase histories, online searches, app activity, location data, and more. Yet, recognizing and collecting data is only half the battle. The real advantage lies in identifying the right signals, interpreting...

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