by Martin Capella | Mar 13, 2025 | Data Activation
Brands are flooded with information from countless sources: purchase histories, online searches, app activity, location data, and more. Yet, recognizing and collecting data is only half the battle. The real advantage lies in identifying the right signals, interpreting...
by Martin Capella | Jan 28, 2025 | Programmatic media
Standing out in today’s digital landscape it’s about precision, understanding your audience deeply and speaking directly to their needs. First-party data, when harnessed effectively, empowers programmatic advertising with rich insights and intelligence, increasing...
